Live on Medium
Real articles, published under my own name and growing. Read them where they live.
Read on Medium →Read the work. That is the pitch.
Brand storytelling, sourced research, conversion funnels and audio scripts. Each piece here proves a different skill, so you can see the range before we ever speak.
Published work
Concept and spec work, written to demonstrate range
Burnout Does Not Always Look Like Falling Apart
The brief: Build genuine connection with tired, high functioning women and lead them gently toward the brand, without sounding preachy or clinical.
Read sample →Meridian Talent Partners
The brief: Write in the Managing Partner's own voice to build trust with senior executives who are quietly open to a move, and generate inbound DMs.
Read sample →Meridian Talent Partners, Brand Identity
The brief: Define positioning, dual audience, personality, voice and content pillars, so every writer and designer works from one premium voice.
Read sample →What the Data Really Says About Women and Money
The brief: A factual, well sourced piece on the gender money gap that informs without lecturing and holds up to scrutiny.
Read sample →Skin Quiz Lead Funnel and Email Campaign
The brief: Turn cold traffic into booked consultations through a scored quiz and personalised, trust building email copy.
Read sample →Your Credit Score Is Not a Personality Test
The brief: Make a dry money topic genuinely fun, teach one clear lesson, and drive listeners to the free template.
Read sample →View my full portfolio
The pieces above are a selection. My full portfolio, organised by type, lives in Google Drive.
Open in Google Drive Work with me →All sample pieces are concept and spec work, created to demonstrate range. Published work is labelled as such.